Built to solve the execution gap.
What began with deep expertise in marketing quickly revealed something larger: the problems limiting growth rarely existed within a single discipline.
A marketing problem could originate in positioning, sales, technology, operations or organizational alignment. An opportunity could require changes across the business before it could be captured. Strategy alone was not enough if the organization lacked the structure, systems or resources to execute it.
Orange Crate evolved around that reality.
Today, we work alongside owners and leadership teams across strategy, transformation, growth, marketing, technology and execution. We assess the business as a whole, determine what matters most and bring together the capabilities required to move from decision to action.
Our role changes with the situation. Sometimes we advise. Sometimes we build. Sometimes we coordinate multiple teams and professional disciplines. We work at the level the situation requires, from strategic direction through implementation.
Experience that informs the work.
Orange Crate works across industries, business models and stages of growth. That range of experience gives us a broader view of how strategy, operations, growth, marketing and technology intersect, and how decisions in one area affect performance in another.
Our experience includes education, automotive, government, B2B organizations, entrepreneurial ventures and complex business environments requiring coordinated strategy and execution.
Leadership
Guinn Meinke
Founder & Managing Director
Guinn Meinke leads Orange Crate's work across business strategy, transformation, growth and execution. Her experience spans marketing, business development, technology, organizational change and complex initiatives requiring coordination across multiple disciplines.
She works directly with owners and leadership teams to understand the business behind the immediate challenge, establish priorities and determine what needs to happen next. Her role frequently extends from strategy into building the systems, coordinating the resources and driving the execution required to move critical initiatives forward.
Our Operating Principles
Clarity over jargon
We communicate in plain language. Complex business problems require clear, understandable frameworks, not buzzwords.
Systems over silos
A beautifully designed website is useless if the CRM is broken. We look at the entire operational ecosystem.
Execution over ideas
Ideas are abundant; rigorous execution is rare. We pride ourselves on the discipline required to see a strategy through to completion.
Direct access
Clients work directly with the strategic leaders doing the work. No layers of account management separating you from the expertise.